About XO Social

XO Social specializes in providing social media and digital marketing for businesses ready and willing to move beyond the noise and take charge of the conversation. We foster relationships between budding or big brands and their consumers. Whether it be as simple as Facebook management or as complex as brand cultivation, we're here to provide all of the tools your business needs to stay relevant and ahead of the curve. 

XO Social is a full-service creative boutique agency in Dallas, Texas. We offer a range of capabilities to better engage your clientele. We write, produce, direct, edit, photograph, design, manage and offer a network of professionals at your beck and call.

For those of you ready or not to get started, we invite you to join us in an embrace of a business to individual first mindset. Together we will create a new dialogue that doesn't just meet your marks, but also creates one that resonates beyond the noise.

Who We Are

Alyssa Kromelis - Owner

With over a decade of experience working with brands all over the country, Alyssa’s go-getter spirit is the bloodline of XO Social.

Alyssa has always been the driver of some form of business, most likely due to her restless and eager personality. Photographing music festivals for promoters at 15, Grammy artists at 16 and magazine covers at 17.

Born & raised in Dallas, Texas, Alyssa moved to Chicago in 2014 to attend DePaul University. Music photography remained a passion for her, and in the summer of 2015, Alyssa photographed Lollapalooza for MTV.

Graduating from DePaul University in 2017 with a degree in Public Relations and Advertising with a strong focus on Design and Copywriting, Alyssa learned the ropes of agency life while working for a small creative PR firm in Wicker Park. While there, she kept a roster of her own freelance clients until going full-time and officially launching XO Social in January of 2018.

Since it’s launch, Alyssa and the XO team have worked with countless clients all over the world. From restaurant chains, beauty brands, medical practices and national CPG brands, there are few industries XO hasn’t worked with.

In 2020, life was flipped upside down for many, including Alyssa. Noticing the struggles many of her friends, family and neighbors were facing, Alyssa took action and helped launch Northwest Side Solidarity Network. Collaborating with clients, fellow business owners and influencers, Alyssa helped raise nearly $10,000 in funds to provide Chicago families with food, hygiene, household and baby supplies during the pandemic. She also launched an initiative to provide CPS students with free school supply kits, distributing over 250 kits all over the city.