By: Anastacia Barbosa
One quick search of the name “Alejandra Campoverdi” and the internet will pull up a few things. You’ll come across an old Maxim photo shoot, articles on her time as an Obama White House Aid, and a California Congressional Campaign website. But there’s nothing like Alejandra in her own words that does her being justice.
Alejandra grew up in Los Angeles, the daughter of an immigrant mother. She was raised in a household with many people, facing the struggles of poverty and the intense race relations Latinos are subjected to in Southern California. But Alejandra rose above the stereotypes, and not to consciously defeat them, just to be true to herself.
One minute it seemed as if living in a cramped living quarters with various tios, primos, and padrinos; dating a gang member, facing discrimination first hand after the passing of Proposition 187 would have been all there was going to be to her life. At 14 years old, during her time with a group for at-risk teens, having written a play on witnessing a loved one battle depression and then at 18 she was accepted into USC’s prestigious Annenberg School of Journalism. Some might say those experiences conflict each other, but do they really?
“It can feel like you embody several contradictory experiences when it comes to one’s culture and upbringing versus one’s education and professional career.” Alejandra passionately states. “The journey is to eventually embrace all these parts of yourself as assets. Having empathy and compassion for yourself is key to developing and nurturing it in others and in empowering communities.”
And that’s what Alejandra did. She never let an obstacle stop her from achieving what was ahead. It was the lesson of sacrifice with integrity which she upheld and still holds to this day.
Looking at Campoverdi’s Instagram, you’re bound to see picturesque images of travels around the world featuring a beautiful brunette model, hangouts with her friends, and social events including non-profit advocacy. But what you don’t see are the hours that this woman is putting in assuring that underprivileged Latino students, back home, in California, are going to be able to access education, their parents will have access to life enhancing resources, and that the public, to which she serves, is educated fully on the issues going on in the community.
Of the numerous admirable things that Alejandra has done in her life, from her development and implementation of the White House Multimedia Communication Strategy for Hispanic Community Relations, to her work with The California Endowment Agricultural Worker Health Initiative, there is definitely one thing that can be noted of all her achievements; Alejandra has not let her beauty and appearance hinder her ability to succeed and make large and lasting impacts in the communities she, herself, is apart of; if anything, Alejandra has utilized her natural attention grabbing presence to bring awareness and change to the causes she’s ferociously passionate about.
“My legacy?” Campoverdi pondered for a moment. Thinking before she spoke, a trait that she naturally embodies, but assures is not a form of submissiveness, “I want my legacy to be the young women and children who follow in my path, who are able to succeed and hopefully fly with ease through the spaces where the glass ceilings I, and others alike, had to break through.”
Her words resonate deeply and come across as genuine as can be. Alejandra clarifies that she doesn’t want to be placed on a pedestal, she just wants to be recognized as a human who owns everything she does and reflects what she wants back into the world.
“Right now, I want to continue working with the Latino community and using my presence as an advocate on various platforms to improve their lives. Hiding or keeping quiet is not an option. I’m not here to walk on eggshells.”
One look at Alejandra’s Twitter profile is all you need to know that she’s in the business of assuring the betterment of the American people, specifically those under fierce scrutinization from the current White House Administration.”It’s important to me to keep it real because when I was younger, it all seemed so unattainable. I’d love for someone to read this profile and think “if she can do it, I can too.”
It’s this passion and fire which speaks to a continued future in running for and holding political office. “Never say never” She lightly says after thinking over her previous run for Congress in California. “I just want to continue serving the public in anyway that I can. Whether that’s holding an advisory chair on academic boards or teaching creative writing to incarcerated juveniles; I just want to know I’m making a difference and that it’s for the better.”
Taking a deep breath, Alejandra pauses momentarily before circling back to the question on the desire for her legacy. It’s very simple and yet heavy.
“Humanity.” She breathes restlessly. “Respecting each individual’s humanity. It’s all I’ve ever wanted from my peers and the public, so it’s what I’m putting out there in my work, with my family and friends, with the community. And we don’t have to look far. We, ourselves, embody the bridge between cultures, identities, and experiences and…I think that’s really what’s at the root of it; humanity.”
Alejandra lives in Southern California.
Images provided by Ms. Campoverdi. The Xo Social Collective claims no original ownership of the digital photography/media used in this article.